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  • Writer's pictureKetchum Argentina

#Management

Cliente: Kodak

We managed an audience for Kodak's worldwide executives with the President of the Nation, Cristina Fernandez de Kirchner, and the Minister of Industry, Débora Giorgi. During it, the first digital camera produced in the country and the investment plan in Tierra del Fuego were presented. We were able to strengthen the ties with officials, the positioning of the brand and the commitment to meet some of the company's demands. We also develop various reports, both for the client and for the Executive, with profiles of the participants; analysis of the political, economic and electoral scenario of the country; main government issues, data on electronic production in Tierra del Fuego and presentation of Kodak Argentina and its project in Tierra del Fuego.

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